Ace Hardware - Grilling Catalog Design
Overview
The annual grilling catalog is a key seasonal marketing piece for Ace Hardware, showcasing everything customers need for grilling season while maintaining a consistent brand experience across stores nationwide.
I designed the catalog by applying Ace Hardware's updated global art direction to create a fresh, engaging publication that highlighted a wide range of grills, smokers, accessories, and outdoor cooking products. Because the catalog was distributed nationally, the design needed to appeal to a broad audience while remaining flexible enough to support every Ace Hardware location.
Using a combination of existing brand assets and newly created artwork, I developed a clean, easy-to-navigate layout that organized products into intuitive categories and made it simple for customers to explore their options. The result was a polished, retail-focused piece that elevated the seasonal campaign while reinforcing Ace Hardware's trusted brand identity.
Key Results
- Improved product discoverability through intuitive layouts and organized category navigation.
- Delivered a scalable catalog design that supported a consistent brand experience across all markets.
