Modelo - Día de los Muertos POP Displays
Overview
I designed a suite of point-of-purchase and environmental graphics for Modelo's Día de los Muertos campaign, bringing the brand's colorful, celebratory approach to life across grocery stores, convenience stores, bars, and other retail environments.
The campaign celebrated the Mexican tradition of Día de los Muertos as a joyful way to honor friends and family. I translated the campaign artwork into a range of displays and promotional materials, creating a consistent visual experience across different locations and formats.
I also developed detailed display renderings to help store owners and retail teams understand how each element should be positioned and installed. This combination of creative design and practical guidance helped ensure the campaign was executed consistently in-market while maintaining the energy and authenticity of the Modelo brand.
Key Results
- Extended Modelo's Día de los Muertos campaign across multiple retail and on-premise environments.
- Created a cohesive suite of environmental and POP materials that reinforced brand consistency.
- Translated campaign artwork into flexible displays and promotional pieces for different store formats.
- Developed installation renderings that helped retail teams execute displays accurately and consistently.
- Combined culturally relevant creative with practical retail design to create an engaging in-store brand experience.
