Invesco - National Sales Meeting
Overview
For Invesco's company-wide year-end sales meeting in Houston, I developed the event's creative identity to connect the company's focus on Talent, Teamwork, and Technology with the city's strong ties to NASA and the space program.
The concept evolved into a mission-inspired visual system, with a custom event logo designed to capture the spirit of exploration, collaboration, and innovation. I extended the identity across the full attendee experience, creating badges, table skirts, banners, apparel, printed invitations, email templates, and digital media.
The result was a cohesive conference brand that brought the event theme to life across both physical and digital touchpoints while giving the sales meeting a distinctive Houston connection.
Key Results
- Created a distinctive event identity that connected Invesco's business goals with the Houston/NASA setting.
- Built a cohesive visual system across print, digital, environmental graphics, and apparel.
- Unified the attendee experience across invitations, email, signage, badges, and event materials.
- Translated the themes of Talent, Teamwork, and Technology into a memorable, mission-inspired brand experience.
- Delivered a scalable event identity that could be carried consistently across every conference touchpoint.
