Modelo - Contest Website
Overview
As part of Modelo's seasonal marketing campaign, I designed a responsive sweepstakes experience that extended the brand across both desktop and mobile platforms while supporting customer engagement and lead generation.
Working within established brand and campaign guidelines, I translated existing creative assets into a digital experience that balanced bold product photography, promotional messaging, and soccer-inspired visuals reflecting the grand prize. The site included an age verification gate, entry form, and confirmation experience, delivering a seamless user journey from entry to completion.
To maintain a strong connection to the Modelo brand, I incorporated signature elements such as the brand's gold foil accents for calls to action and headlines, paired with a textured painted-metal background that reinforced the campaign's bold, premium aesthetic.
The result was a cohesive digital experience that stayed true to the campaign while optimizing usability across devices and encouraging customer participation.
Key Results
- Designed a fully responsive sweepstakes experience for both desktop and mobile platforms.
- Extended the Modelo campaign into a cohesive digital experience while maintaining brand consistency.
- Created a seamless user journey with age verification, entry, and confirmation flows that encouraged participation.
- Balanced premium brand aesthetics with an intuitive user experience to support customer engagement and lead generation.
