Modelo - Contest Website
Overview
I developed a refreshed suite of point-of-purchase materials for Corona Beer, helping bring the brand's updated logo and packaging to life across a variety of retail and on-premise environments.
The work included banners, tuck cards, and other printed promotional pieces designed for bars, clubs, grocery stores, and convenience stores. Each piece was designed to work within its specific environment while maintaining a consistent Corona brand presence.
I balanced the updated visual identity with practical considerations such as format, visibility, and production requirements, creating a flexible system of materials that could be adapted across multiple points of purchase.
Key Results
- Refreshed Corona's point-of-purchase materials to support the brand's updated identity and packaging.
- Created a cohesive suite of print assets across multiple retail and on-premise environments.
- Developed flexible designs that could adapt to different formats, from banners to compact tuck cards.
- Strengthened brand consistency across bars, clubs, grocery stores, and convenience stores.
- Delivered production-ready promotional materials designed for high-visibility customer touchpoints.
