SMS Assist Big Idea Fest / Tech Showcase
Overview
Innovation doesn't happen by accident—it starts by giving people a reason to share ideas.
For SMS Assist's annual Tech Showcase and Big Idea Fest, I designed and developed the creative campaign supporting a company-wide innovation initiative. The event celebrated successful technology solutions from previous years—including automation, self-service tools, and a proprietary diagnostic engine—while inspiring employees across the organization to collaborate on the next generation of ideas.
I created the complete visual campaign, designing and producing presentations, event signage, posters, and digital communications that unified the experience from kickoff through collaboration.
The creative direction centered on a futuristic, space-inspired theme that reinforced the idea of reaching beyond what's possible. By combining bold sci-fi visuals with the SMS Assist brand identity, the campaign generated excitement, encouraged participation, and helped transform an internal event into an engaging, high-energy experience.
Key Results
- Increased employee engagement across the organization, with up to 90% participation per team.
- Participation exceeded expectations, expanding the event from 6 to 7 teams.
- The event's success led to future hackathons that included customers as both participants and judges.
