TransUnion - ABM Campaign
Overview
I developed integrated marketing campaigns for multiple TransUnion business units, supporting key verticals including Healthcare, Insurance, and Public Sector, while maintaining consistency across the broader enterprise brand.
Each campaign was designed with its own distinct visual approach, while staying aligned through unified messaging, a refined color palette, consistent iconography, and cohesive imagery. This balance allowed each business unit to speak directly to its audience without losing connection to the core TransUnion identity.
The creative system was built to work seamlessly across channels, including email, web, social media, presentations, and downloadable collateral. All assets were optimized for digital use while remaining flexible enough to support sales teams and in-person client presentations.
By focusing on scalable campaign systems rather than isolated deliverables, I helped reinforce brand consistency and provided internal teams with adaptable tools they could use across multiple touchpoints and audiences.
Key Results
- Developed scalable, multi-channel campaign systems supporting multiple TransUnion business units.
- Strengthened enterprise brand consistency while allowing each business unit to communicate with its own audience.
- Delivered cohesive creative across email, web, social media, presentations, and digital collateral.
- Equipped marketing and sales teams with flexible, reusable assets for campaigns, presentations, and customer engagement.
- Created a repeatable design framework that improved efficiency and maintained brand integrity across multiple touchpoints.
